Overview
Ogram, a leading flexible staffing platform based in the UAE, partnered with Luxvance to expand into new sectors and markets with one clear goal: generate more qualified B2B opportunities across hospitality, logistics, retail, and e-commerce.
Before working with Luxvance, their sales team juggled multiple outreach tools and struggled with inconsistent lead quality. They needed a focused, scalable system to reach decision-makers in UAE, Saudi Arabia, and Greece—fast.
Luxvance built and launched a fully localized outbound system that combined cold email, warm calls, and LinkedIn—tailored by country, language, and industry. The result? 131 high-quality meetings in just 5 months, including leads from major global brands.
About the client
Ogram is a fast-growing platform that connects businesses with pre-vetted freelance and flexible workers on demand. Headquartered in the UAE, they’ve become a key staffing partner for top names in hospitality, logistics, retail, events, and e-commerce across the Gulf region.
Their tech simplifies the hiring process for large-scale operations, allowing companies to scale their workforce quickly while keeping quality and compliance in check.
Challenges the client faced
Ogram’s growth was being held back by:
Inconsistent lead quality across markets
Campaigns that weren’t localized enough to resonate
A scattered outbound process managed by too many tools and vendors
Pressure to reach enterprise-level clients with limited internal bandwidth
They had a strong value proposition—but they weren’t getting it in front of the right people at the right time. That’s where Luxvance came in.
How we exceeded the client’s expectations
We didn’t just launch email campaigns. We built a high-touch, multi-market system that helped Ogram scale quickly and strategically.
Deep dive into their business
We got to know Ogram’s team structure, industries, client base, and buyer personas in each target market. That let us customize outreach by segment—whether it was logistics ops managers in KSA or hotel HR teams in Greece.
Sales and marketing audit
We reviewed past outreach and CRM data to identify what was working and where conversion dropped off. That helped us:
Tighten segmentation
Improve response tracking
Set realistic KPIs across markets
Precision lead research
Using tools like Clay and our in-house enrichment stack, we built highly targeted lists with up-to-date roles, decision-makers, and activity signals. Every lead was enriched with LinkedIn info, recent press mentions, or local event attendance.
Omnichannel rollout
We started with cold email, then layered in LinkedIn and strategic call follow-ups. Messaging was tailored by language (English, Arabic, Greek) and sector.
Initial outreach volume: 1,500 contacts/month
After scaling: 3,500+ contacts/month, across 3 countries
Results in a nutshell
131 qualified meetings booked in 5 months
229 total replies across campaigns
Average reply rate: 1.0%, with highs of 5.7% in optimized campaigns
Estimated deal value: $562,000
Brands that responded: Hilton, Marriott, DHL, UPS, Carrefour, FedEx, and more
Some campaigns generated up to 14 opportunities in a single week
Future collaboration
Ogram now fully trusts Luxvance with lead generation across markets. Their internal team shares target accounts directly, and Luxvance handles research, enrichment, and delivery—ready to book.
For year 2, we’re building on that momentum with:
Deeper CRM integrations
Enhanced scoring models
New vertical testing across MENA and Europe
