Overview
Astrolabs, a leading business expansion platform based in the Gulf, partnered with Luxvance to accelerate their positioning as the go-to partner for international companies entering the Saudi market.
The goal was to promote their GRO Services—a full-service solution that supports foreign companies with legal compliance, HR, payroll, and operational setup in KSA (Kingdom of Saudi Arabia).
To do it right, Luxvance built a research-led outbound system combining artificial intelligence, intent signals, and personalized messaging to reach companies actively expanding into the region.
About the client
Astrolabs helps global companies scale into the Middle East with on-the-ground support, training, and infrastructure. With over 12 years of experience, they’ve become one of the most trusted expansion partners for businesses entering Saudi Arabia, UAE, and surrounding markets.
Their GRO Services are designed for companies that need a reliable local partner to manage complex operations as they establish presence in KSA—covering everything from legal setup to payroll and HR.
Challenges the client faced
Astrolabs had the experience, infrastructure, and credibility. What they needed was precision:
How to identify foreign companies expanding into Saudi Arabia
How to spot early signals of expansion—often hidden or subtle
How to reach the right decision-makers at the right moment
Traditional targeting wasn’t enough. They needed strategic filters, AI-backed research, and messaging that felt relevant and respectful to high-level prospects.
How we exceeded the client’s expectations
We designed a multi-step outbound engine built on three pillars:
1. Global expansion dataset
We sourced and organized a list of over 11,900 decision-makers at companies headquartered outside Saudi Arabia, with a focus on Europe, North America, and Asia.
2. AI-powered research agents
Using custom-built AI agents in Clay, we scanned for public indicators that a company had:
Opened or announced offices in Saudi Arabia
Won projects or contracts in KSA
Formed partnerships with Saudi entities
Only companies with a confirmed “yes” were passed to the next stage.
3. Hyper-personalized outbound email
Each message included:
A custom first line referencing their Saudi expansion
A clear pitch for Astrolabs’ GRO Services and regional expertise
Relevant case studies and social proof
A soft CTA to either book a call or visit the Riyadh coworking space
Execution
From March to July 2025, we executed this strategy through targeted weekly campaigns. Key metrics:
28,000 emails sent
11,900 unique contacts reached
128 total replies
1.1% average reply rate
48 qualified opportunities added to the pipeline
The conversations ranged from scaling startups and global tech firms to logistics groups and strategic consultancies.
Client Relationship
The success wasn’t just in the numbers—it was in the trust built.
Astrolabs appreciated our strategic approach, fast execution, and high lead quality. Today, we maintain a close, collaborative partnership based on transparency and shared goals. Our work together continues to expand across new initiatives.
Conclusion
This case shows how a mix of AI, research, and well-written messaging can unlock high-quality leads in complex B2B markets.
The Astrolabs story is more than a successful outbound campaign—it’s proof that with the right tools and timing, you can break into any market with surgical precision.
