Overview
KCAL, one of the UAE’s most recognized healthy food brands, launched a new product called KCAL Launch—a smart corporate wellness platform that brings chef-designed meals directly to workplaces. The idea? Help companies boost employee health, energy, and productivity through better lunch options.
To grow adoption across the B2B space, KCAL partnered with Luxvance to roll out a personalized outbound strategy aimed at HR leaders, founders, and C-level executives.
In just 5 months, our omnichannel campaigns generated 147 qualified meetings, reaching top companies like Samsung, Deloitte, G42, and Aramex.
About the client
KCAL is a well-established brand in the UAE focused on healthy, delicious meals. Their new initiative, KCAL Launch, is a game-changer for corporate clients: employees can order from a rotating menu of over 75 balanced dishes—prepared by chefs and nutritionists—delivered once daily to the office.
The platform solves common pain points in office culture:
Messy lunch deliveries from multiple vendors
Unhealthy last-minute food choices
Lack of practical wellness support for employees
With employer subsidies of up to 100% and optional co-pay support from KCAL (up to 30%), KCAL Launch offers a smart win-win for companies and their teams.
Challenges the client faced
KCAL had a strong brand in the B2C space—but they needed help:
Reaching corporate decision-makers at scale
Educating HR and executive teams about the benefits of KCAL Launch
Booking qualified sales calls, fast, without overwhelming their internal team
They had a solid product and market fit—what they lacked was a consistent outbound engine to generate demand from top-tier businesses.
How we exceeded the client’s expectations
We didn’t just launch cold email blasts—we built a high-touch, insight-driven campaign engine tailored to B2B buyers in the UAE.
Deep dive into the offer
We mapped KCAL Launch’s value to real corporate pain points. Our research focused on how to position it to different stakeholders: HR (employee well-being), CEOs (productivity), and founders (culture and perks).
Outreach strategy
We crafted custom messaging tracks by persona—C-suite, HR, and founders—and ran weekly segmented campaigns targeting high-potential industries and company sizes.
Lead research and personalization
Using tools like Clay and Instantly, we enriched every lead with:
LinkedIn profiles
Recent public activity or press
Company size, sector, and internal org structure
Our campaigns were designed to feel personal, relevant, and non-robotic.
Execution
Between February and July 2025, we launched weekly outbound campaigns targeting companies across the UAE. Highlights include:
37,700 emails sent
13,000 unique contacts reached
Messaging adapted by role and company profile
Full CRM integration for handoff to KCAL’s sales team
Results in a nutshell
147 qualified meetings booked
140 total replies across all campaigns
Reply rate of up to 2.9% in top-performing campaigns
Average reply rate: 1.8%
Open rate: 4.6% across all campaigns
Estimated deal value: $514,500
Major companies engaged: Samsung, Deloitte, Aramex, G42, and more
Some campaigns like “Andreas / Founders / Week 12” hit double-digit leads from a single batch—proof that strategic personalization works.
Optimization and Learning
Early campaigns had lower open and reply rates, but we quickly adjusted:
A/B tested subject lines and messaging
Optimized send times for better visibility
Refined segmentation by industry and company size
As a result, performance consistently improved week over week.
Trust and Workflow
Today, KCAL fully trusts Luxvance to manage all outbound. Their team sends over internal lists of dream clients, and we handle:
Data enrichment
Strategic outreach
Delivery of qualified leads directly into their CRM
This workflow has streamlined collaboration and allowed their team to stay focused on selling.
Conclusion
The KCAL–Luxvance partnership shows how a clear offer and a smart outbound system can generate real traction—fast. With personalized messaging, sharp targeting, and full operational support, KCAL was able to open doors to some of the region’s biggest companies and position itself as a leader in workplace wellness.
