Overview
Rest Hero, a fast-growing food-tech company in the GCC, helps restaurants own their online orders and delivery logistics. They joined forces with Luxvance for a focused three-month outbound sprint and walked away with 216 qualified opportunities worth 624 K USD and 140 K USD in closed revenue.
About the client
Rest Hero offers a commission-free ordering platform, real-time customer data, and seamless delivery integrations so operators can grow direct sales and margins without paying marketplace fees.
What restaurant owners love
Central dashboard for every sales channel
Direct ordering that keeps profits in house
Automated loyalty and upsell tools with zero extra dev work
The brand operates across the UAE and KSA, serving both local chains and global franchises.
Challenges the client faced
Limited bandwidth to reach decision makers at scale
Fragmented data between marketing tools and HubSpot
Urgent need for a bigger pipeline to attract new investors
Great product, solid market fit, but no consistent system to fill the sales calendar.
How we exceeded the client’s expectations
Deep dive into the offer
Mapped Rest Hero benefits to real operator pain points such as reduced delivery fees, higher margins, and full control of customer data.
Outreach strategy
Created separate tracks for hotel F&B managers, multi-unit restaurant owners, and hospitality groups. Each segment received language, proof points, and case examples tailored to its world.
Lead research and personalization
Every prospect record was enriched with LinkedIn role, recent brand news, and tech stack signals. First lines referenced a prospect’s latest menu launch or location opening so each email felt genuinely human.
Execution
Campaign window: 15 June 2024 – 22 August 2024
54 500 emails sent
11 100 unique contacts touched
Four email touchpoints per contact
Full HubSpot sync for smooth handoff to sales
Results in a nutshell
216 qualified opportunities
44.4 % open rate (4 934 opens)
5.9 % reply rate (324 replies)
35 % of positive replies booked meetings
15 % of meetings closed, producing 140 K USD in revenue
Estimated pipeline value: 624 K USD
Top brands engaged: Marriott Hotels, Aloft, House of Habanero, Amazonas4u, Casineto, The Caphe Vietnam
Optimization and learning
Early sends showed uneven reply rates. We responded by testing new subject lines and preview text, shifting send windows to mid-morning Gulf Standard Time, and tightening filters to hospitality groups with five or more locations. Metrics rose every single week.
Trust and workflow
Rest Hero now treats Luxvance as its external growth arm. The client provides dream account lists and we run data enrichment, multichannel outreach, and meeting scheduling directly inside HubSpot. Daily dashboards, weekly calls, and live Slack threads keep everyone aligned.
Conclusion
A clear value proposition plus a precision outbound system can move revenue fast. In under one quarter, Rest Hero filled its pipeline, closed six-figure deals, and attracted fresh investor interest—all while keeping its internal team focused on product and customer success., Luxvance will continue to be their partner in outbound—making sure every message hits the right inbox, at the right time, with the right intent.
