Overview
Starpak is a legacy brand in the combat sports world—manufacturing gear used by everyone from amateur martial artists to UFC champions. As they prepared for ISPO Germany, one of the world’s biggest sports trade fairs, they knew they needed more than just a booth.
They needed qualified meetings on the calendar.
That’s when they partnered with Luxvance to build a custom outbound engine focused on their target buyers: martial arts gyms, academies, and distributors across Germany and the UK.
The result? 77 qualified B2B opportunities and a $364,000 projected sales pipeline, all booked before the event even started.
About the client
Starpak is a global leader in combat sports manufacturing, producing:
Boxing gloves, punching bags, headgear, and protective gear
OEM products for Adidas and other global sports brands
StarPro, their premium in-house line endorsed by UFC athletes like Khabib Nurmagomedov
A White Label division for international distributors and retail chains
For over 100 years, Starpak has combined old-school craftsmanship with innovative design to support elite athletes worldwide.
Challenges the client faced
Starpak had a strong presence in the industry, but ahead of ISPO Germany they needed to:
Identify new distributors and retail partners in Europe
Book qualified sales meetings in advance to justify their event investment
Generate leads fast, without overloading their internal sales team
They had the product. They had the credibility. What they lacked was time—and a scalable way to break into new markets before the trade show.
How we exceeded the client’s expectations
Smart lead sourcing
We used Google Maps scraping to identify martial arts gyms and academies in Germany and the UK. Each record was enriched with decision-maker data, gym size, contact info, and purchasing potential.
Segmented messaging
We crafted separate messaging tracks for:
Gym owners (focused on StarPro gear and performance quality)
Distributors (focused on White Label options and OEM partnerships)
Event buyers (with ISPO as a shared context and clear call to meet)
Campaign execution
Over 26,000 personalized emails were deployed in weekly waves. Every reply was routed through a central inbox for fast triage, ensuring hot leads were prioritized.
Ongoing optimization
Low-performing batches were paused quickly. We refined messaging mid-flight based on region, gym size, and product interest to increase reply quality.
Execution
Total emails sent: 26,200
Countries targeted: Germany and the UK
Verticals: Martial arts gyms, combat sports academies, distributors
Platform: Instantly.ai + custom data enrichment
Duration: Multi-week sprint leading into ISPO Germany
Top-performing batches included:
ISPO Germany outreach: 33 replies, 18 opportunities
Google Maps Weeks 16 & 17: 63 replies, 23 opportunities
Europe Week 20: 20 replies, 7 opportunities
Results in a nutshell
77 qualified opportunities booked
3.3% average reply rate
$364,000 in projected pipeline
Distributors and gym owners contacted weeks before ISPO
Lead quality rated “excellent” by Starpak’s internal sales team
Optimization and learning
We learned that campaigns anchored to a shared event—like ISPO—doubled reply rates. Prospects were more likely to respond when messaging referenced timing, location, and value-driven reasons to connect ahead of the fair.
Localized subject lines and product previews also lifted open rates significantly. Smaller gyms responded best to personalization that mentioned specific martial arts disciplines.
Trust and workflow
Starpak’s export team received live dashboards, filtered reply reports, and weekly performance updates. Our outreach allowed them to show up at ISPO with dozens of qualified meetings on the calendar and a clear expansion roadmap for Europe.
Conclusion
Starpak proved that even a century-old brand can modernize its sales strategy with the right outbound system. Luxvance helped them move from manual outreach to market domination—connecting with distributors, locking in sales meetings, and unlocking a $364K pipeline before the trade show doors even opened.
