Overview
Tour Dubai is known for its five-star hospitality and unforgettable desert experiences. With over three decades of experience in the UAE, they host elite events, weddings, and celebrity clients like Floyd Mayweather Jr.
To expand into European and GCC B2B markets, Tour Dubai partnered with Luxvance to launch a strategic outbound campaign targeting high-value segments like premium travel agencies, event planners, and hospitality buyers.
In just under one quarter, they generated 129 qualified opportunities and $130,000 in pipeline value from 18,500 targeted emails, achieving reply rates of up to 3.7% in key verticals.
About the client
Tour Dubai blends Arabian tradition with cinematic hospitality. Their portfolio includes desert venues, five-star hotels, and custom events that cater to high-profile clients from around the world.
They specialize in:
Luxury desert experiences and premium venue rentals
Five-star hotels and curated hospitality packages
Exclusive, celebrity-hosted private events
The brand has been a staple of UAE luxury tourism for over 30 years.
Challenges the client faced
Tour Dubai wanted to reach new B2B partners but faced three main hurdles:
• Limited outbound systems in place to proactively engage high-value partners
• Need to expand visibility in European markets—especially Germany
• No scalable lead-gen workflow for international travel and hospitality segments
They had credibility, beautiful assets, and a high-converting offer—but no outbound engine to drive growth beyond word of mouth.
How we exceeded the client’s expectations
Target lists and enrichment
We identified top-tier leads in Germany, the UAE, and Israel across categories like travel agencies, corporate hospitality buyers, and retail travel operators. Every lead was enriched with company data, contact details, and LinkedIn activity for precision personalization.
Segmented messaging
We developed specific messaging tracks for each vertical. Event planners received language focused on celebrity-hosted weddings. Travel agencies saw offers for exclusive packages and group discounts. Hospitality buyers got partnership-based invitations for high-end experiences.
Campaign execution
Using Instantly, we launched outbound campaigns with fully automated tracking, reply routing, and batch-level optimization. Messaging was adjusted weekly based on performance by region and vertical.
Continuous refinement
Each week we paused low-performing segments and applied insights from high-replying batches. Visual content, embedded video intros, and subject line tweaks helped maintain strong engagement throughout the three-month cycle.
Execution
Total emails sent: 18,500
Regions targeted: Germany, UAE, Dubai, and Israel
Audience types: Event planners, travel agents, premium hospitality buyers
Platform: Instantly.ai, synced for real-time reply tracking
Campaign delivery: Weekly waves by audience, vertical, and region
Results in a nutshell
129 qualified B2B opportunities
2.5% average reply rate across campaigns
$130,000 estimated pipeline value
3.7% reply rates in top-performing batches
Top campaigns included:
• Kids Go Free / Week 25: 1,867 sends, 67 replies, 51 opps (3.6%)
• Wedding Planners / Week 22: 1,085 sends, 40 replies, 32 opps (3.7%)
• Tour Operators / Israel / Week 16: 833 sends, 24 replies, 9 opps (2.9%)
• Premium Travel / Week 25: 322 sends, 11 replies, 7 opps (3.4%)
Optimization and learning
• Subject lines with words like “VIP access,” “celebrity-hosted,” and “exclusive events” outperformed all others
• German travel partners responded better to translated messaging with social proof and high-end imagery
• Timing campaigns mid-week increased open and reply rates significantly
• Visual previews and video intros created stronger replies from event planners
Trust and workflow
Tour Dubai’s team received daily reply reports and weekly performance breakdowns. Qualified leads were passed directly to their internal sales team, fully pre-vetted. The campaign system is now repeatable and scalable for new regions, product launches, and seasonal pushes.
Conclusion
Tour Dubai’s collaboration with Luxvance unlocked B2B traction in markets they hadn’t previously reached. With personalized outbound, automated delivery, and refined messaging, they built a $130K pipeline in less than three months—and laid the foundation for continued growth across Europe and the Gulf.
