Overview
Tinku, a creative studio empowering entrepreneurs with no-code web design and digital strategy, needed a reliable way to attract high-quality leads—especially service-based businesses looking to invest in professional websites. After struggling with inconsistent outreach and spending too much time chasing unqualified leads, Tinku partnered with Luxvance to streamline their lead generation process and book more sales-ready meetings.
To help Tinku hit their growth goals, Luxvance built a tailored omnichannel strategy that combined cold email, warm calls, and LinkedIn engagement. This approach not only helped fill their pipeline but also gave their founder more time to focus on clients and content.
About the client
Tinku is a boutique design and strategy studio that helps entrepreneurs and small business owners build beautiful, effective websites using no-code tools like Wix and Shopify. Based between Europe and Latin America, Tinku blends digital expertise with a human-centered approach making tech simple, accessible, and powerful for founders who want to level up their business without losing their essence.
Challenges the client faced
Tinku had a strong portfolio and high client satisfaction, but struggled with:
Inconsistent lead flow
Time-consuming DIY outreach
Difficulty finding clients who understood the value of premium web design
They’d tried different lead-gen tactics before, including referrals, social media content, and paid ads, but none delivered reliable results month after month. Plus, the founder was juggling too many hats, making it hard to prioritize growth while maintaining quality service for existing clients.
That’s when Tinku decided to bring in Luxvance to help build a predictable outbound system that would fill their calendar with qualified leads—and free up their time.
How we exceeded the client’s expectations
Luxvance didn’t just send a list of leads. We got deep into Tinku’s business, clarified their ideal client profile, and built messaging that resonated with real business owners who were ready to invest.
Deep business dive
We studied Tinku’s industry, offers, ideal client personas, and competitive edge. This helped us:
Refine their outreach angles
Identify high-converting verticals like wellness, coaching, architecture, and creative agencies
Highlight pain points like outdated websites, DIY branding, and low conversion rates
Audit + strategy
We reviewed past sales and marketing efforts and used those insights to:
Avoid wasted efforts on the wrong segments
Set clear KPIs and messaging pillars
Craft a multichannel system that could scale without feeling robotic
Focused lead research
Our team hand-picked leads that matched Tinku’s pricing and design approach. We prioritized founders and marketing managers at small to midsize businesses in North America and Europe with outdated websites or upcoming launches.
From email to full omnichannel
We started with a clean, tested cold email strategy. Once we proved traction, we layered in warm LinkedIn touches and friendly follow-up calls to boost engagement and qualify leads faster.
Initial outreach: 800 contacts/month
After omnichannel: 1,800 contacts/month across email, LinkedIn, and calling
Results in a nutshell
114 meetings booked in 6 months
10.7x ROI achieved from closed deals
38% show-up rate increase once calling was added
Over 20 high-fit leads added to their long-term pipeline
Tinku now has a consistent system to generate new business, even during busy client seasons
Future collaboration
With a reliable outbound engine in place, Tinku is now exploring higher-ticket offers and has already started booking larger web + brand packages. In year 2, we’ll be optimizing segmentation, automating lead qualification, and helping Tinku test new verticals for even more scale.
As Tinku grows, Luxvance will continue to be their partner in outbound—making sure every message hits the right inbox, at the right time, with the right intent.
